KING FARD is a distinguished premium brand from AMS AMS Group, offering the finest-quality Fard dates, one of Oman’s most popular and widely cherished date varieties. Known for their smooth skin, deep brown color, firm texture, and naturally balanced sweetness, Fard dates are valued for both their taste and long shelf life.

Under the KING FARD brand, AMS AMS Group ensures that every date is carefully selected, cleaned, and packed under world-class hygiene standards. Each pack reflects the brand’s commitment to delivering premium authenticity, consistent quality, and superior freshness.